A hesitance to delve into tech quarries often leads to small businesses missing out on the large amount of technology gold that can make a real difference in terms of their general operations and interaction with clients.

Small business owners frequently consider the incorporation of tech as something reserved for larger enterprises with more capital – not realising that there are many tech-friendly and affordable alternatives to streamline their operations and facilitate better all round communication and collaboration.

Here are five ways in which small businesses can use technological alternatives to improve the way they do their work.

1. Improve productivity with software

Time-tracking and other forms of productivity software can go a long way in establishing current productivity trends, and in laying the foundations for work that is more time-efficient. Especially if a business is small and a large amount of tasks are allocated to a limited amount of team members, productivity software is great for keeping employees accountable and improving inefficient processes.

2. Consider an e-commerce store

Even if a business has a physical location that is used as an outlet for products and services, taking your small business online makes the market so much larger. If your budget really is limited, consider using social media platforms to also punt the products and services your business offers.

3. Run marketing campaigns online

Social media platforms like Facebook have increasingly started catering for business over the past few years, and especially small businesses stand to benefit greatly from a larger potential market. While traditional media still offers marketing opportunities, marketing products and services in the online sphere are generally cheaper. If your business does not have a budget for overall professional social media management, you can use online resources to learn how to navigate this modern marketplace.

4. Use the cloud for storage and file sharing

If you haven’t done so yet, consider backing up important documents to the cloud. Hardware is fallible, and there is nothing worse than losing months or years of data because it wasn’t properly backed up. Utilising the cloud is also a great way to share files between team members, especially if everyone isn’t based at the office. In this regard, Vodacom’s Cloud Back-up is a cost-effective way to back up your on-premises servers and desktops to the cloud.

5. Use software to set up a marketing strategy

Those who fail to plan, plan to fail, states the adage. A good marketing strategy has all the elements to set small businesses up for success, but if you haven’t done it before, strategising from scratch can be rather daunting. Software and online resources like Vital, Marketing Donut and Brainrider can help you to set up a comprehensive marketing strategy which clearly states your goals, and sets out the ways you will ultimately reach them.

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